Educating Consumers on Transaction Security and Data Privacy in Digital Marketing
Abstract
This community service activity aims to improve community digital literacy, especially in terms of transaction security and personal data protection in digital marketing activities. The activity was carried out in Kayumalue Ngapa Village, North Palu District, with an educational-participatory approach involving residents, MSME players, and digital media users. The implementation of the activity was carried out through several stages, namely initial observation, interactive lectures, educational video screenings, as well as discussion and question and answer sessions. The results of the activity showed an increase in public understanding and awareness of the importance of maintaining digital data security, as well as the emergence of a more cautious attitude in online transactions. Participants welcomed the simple, visual, and applicable method of delivering the material. This activity shows that participation-based education is effective in building collective awareness of cyber threats, and needs to be continued with further technical training to strengthen the community's practical ability to deal with digital risks.
References
Alwasili, A., Rahmawati, T., Rahmatullah, M. A., Febriyanti, M., & Fadila, R. (2025). Analisis Metode Pemberdayaan Komunitas Berbasis Digital melalui Youth Idea Community (YIC) Indonesia. Jurnal Mahasiswa Humanis, 5(2), 830–838.
Bandura, A. (1986). Social foundations of thought and action : a social cognitive theory / Albert Bandura. New Jersey: Prentice-Hall, 1986, 16(1).
Kotler, P., Keller, D. K. L., Brady, D. M., Goodman, M., & Hansen, M. T. (2012). Marketing Management.
Laudon, K. C., & Guercio Traver, C. (2022). E-commerce 2022: business, technology, society pearson. In Pearson Custom Business Resources.
Maszudi, E. (2023). STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA. Prima Ekonomika, 14(1). https://doi.org/10.37330/prima.v14i1.155
Obar, J. A., & Oeldorf-Hirsch, A. (2020). The biggest lie on the Internet: ignoring the privacy policies and terms of service policies of social networking services. Information Communication and Society, 23(1). https://doi.org/10.1080/1369118X.2018.1486870
Park, H., Kim, H. S., & Park, H. W. (2021). A Scientometric Study of Digital Literacy, ICT Literacy, Information Literacy, and Media Literacy. Journal of Data and Information Science, 6(2). https://doi.org/10.2478/jdis-2021-0001
Solove, D. J. (2006). A taxonomy of privacy. In University of Pennsylvania Law Review (Vol. 154, Issue 3). https://doi.org/10.2307/40041279
Copyright (c) 2025 Irham Pakkawaru, Abdul Jalil, Nuriatullah, Rizki Amalia, Dede Arseyani Pratamasyari, Noor Riefma Hidayah, Freddy Herdian

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
To be accepted and published by the Journal of Community Service: In Economic, Business, and Islamic Finance, authors submitting article manuscripts must go through all review stages. By submitting the manuscript, authors agree to the following terms:
- Authors guarantee that the article is original and has not been previously published. The article does not contain illegal statements and does not infringe upon the rights of others. Authors affirm that the article is entirely their own copyright. If there are quotations or references from other sources, authors must obtain written permission and ensure that the quotations are free from third-party rights.
- Authors retain the copyright to their work and grant the first publication rights to the Journal of Community Service: In Economic, Business, and Islamic Finance, under the Creative Commons Attribution-NonCommercial License 4.0 International (CC BY-NC 4.0). This license allows others to share the work while attributing the authorship and initial publication in this journal. However, commercial use of the work is not permitted.
- Authors are permitted to make additional contractual arrangements for non-exclusive distribution of the published journal version. For example, they may submit the article to an institutional repository or publish it in a book, with acknowledgment of the initial publication in this journal.
- Authors are allowed and encouraged to post their work online before and during the submission process. This is considered to promote productive exchange and early and broader citation of published work (See the Influence of Open Access).
All articles in the Journal of Community Service: In Economic, Business, and Islamic Finance, are licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.