Halal as a Contemporary Lifestyle: Encouraging Young People of Palu City to Develop with Halal Products
Abstract
The push by Indonesia's younger generation to choose halal products is based on health awareness, the growth of the halal industry, and religious factors. While this drive is significant, there are still challenges that need to be overcome, such as lack of knowledge and constraints in halal manufacturing. In addition, purchasing halal products is often just a habit without awareness. Therefore, a strong religious commitment is needed to improve the understanding of halal products. The community service activity held by the Sharia Economics Study Program, Faculty of Economics and Islamic Business, Universitas Islam Negeri Datokarama Palu focused on increasing the understanding of halal products and halal lifestyles at SMA Negeri 1 Banawa by involving 50 participants. This activity consists of four stages: preparation, Focus Group Discussion, implementation, and evaluation. The evaluation results showed an increase in participants' understanding, although there were limitations such as limited coverage and non-comprehensive focus. Recommendations include expanding the scope of the program, adding sharia economic aspects, and evaluating the long-term impact on participants' religious commitment
References
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials’ Halal food purchasing: merely a habit? British Food Journal, 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Bachmid, S., & Noval, N. (2023). Moderate Role of Halal Awareness in The Relationship of Purchase Intention, Personal Norms and Muslim Buying Behavior. BISNIS : Jurnal Bisnis dan Manajemen Islam, 10(2), 247. https://doi.org/10.21043/bisnis.v10i2.16653
Bashir, A. M. (2020). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing, 11(6), 1295–1311. https://doi.org/10.1108/JIMA-04-2018-0077
Fadholi, M., Nurhayati, S., Hakim, A., Karimah, M. A., & Wirawan, A. (2020). Exploring Factor’s Affecting Consumer’s Purchase Intention Of Halal Food Products For Indonesian Millennials Consumers. European Journal of Molecular and Clinical Medicine, 07(08), 4320–4338.
Ghazali, E. M., Mutum, D. S., Waqas, M., Nguyen, B., & Ahmad-Tarmizi, N. A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model. International Journal of Hospitality Management, 101, 103109. https://doi.org/10.1016/j.ijhm.2021.103109
Handani, N. (2021). Product Awareness of International Muslim Students in South Korea about the Importance of Halal Food. Research Horizon, 1(1), 1–6. https://doi.org/10.54518/rh.1.1.2021.1-6
Hassan, S. H., Mat Saad, N., Masron, T. A., & Ali, S. I. (2022). Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase? Journal of Islamic Marketing, 13(2), 466–480. https://doi.org/10.1108/JIMA-05-2019-0102
Hassan, Y., & Pandey, J. (2020). Examining the engagement of young consumers for religiously sanctioned food: the case of halal food in India. Young Consumers, 21(2), 211–232. https://doi.org/10.1108/YC-01-2019-0940
Hidayat, S. E., Rafiki, A., & Nasution, M. D. T. P. (2022). Halal industry’s response to a current and post-COVID-19 landscape and lessons from the past. Journal of Islamic Marketing, 13(9), 1843–1857. https://doi.org/10.1108/JIMA-06-2020-0180
Jumani, Z. A., & Sukhabot, S. (2020). Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai. Journal of Islamic Marketing, 11(3), 797–818. https://doi.org/10.1108/JIMA-07-2018-0112
Kurniawati, D. A., & Savitri, H. (2020). Awareness level analysis of Indonesian consumers toward halal products. Journal of Islamic Marketing, 11(2), 531–546. https://doi.org/10.1108/JIMA-10-2017-0104
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
Rahman, M. K., Rana, M. S., Ismail, M. N., Muhammad, M. Z., Hoque, M. N., & Jalil, M. A. (2022). Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith. International Journal of Tourism Cities, 8(2), 478–496. https://doi.org/10.1108/IJTC-12-2019-0207
Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), 575–594. https://doi.org/10.1108/TR-05-2019-0182
Usman, H., Chairy, C., & Projo, N. W. K. (2023). Between awareness of halal food products and awareness of halal-certified food products. Journal of Islamic Marketing, 14(3), 851–870. https://doi.org/10.1108/JIMA-07-2021-0233
Wibowo, M. W., Putri, A. L. S., Hanafiah, A., Permana, D., & Sh Ahmad, F. (2022). How education level polarizes halal food purchase decision of Indonesian millennials. Journal of Islamic Marketing, 13(12), 2582–2610. https://doi.org/10.1108/JIMA-10-2020-0323
Copyright (c) 2023 Ahmad Haekal, Ermawati Ermawati, Fatimawali Fatimawali, Rizqah Basalamah
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
To be accepted and published by the Journal of Community Service: In Economic, Business, and Islamic Finance, authors submitting article manuscripts must go through all review stages. By submitting the manuscript, authors agree to the following terms:
- Authors guarantee that the article is original and has not been previously published. The article does not contain illegal statements and does not infringe upon the rights of others. Authors affirm that the article is entirely their own copyright. If there are quotations or references from other sources, authors must obtain written permission and ensure that the quotations are free from third-party rights.
- Authors retain the copyright to their work and grant the first publication rights to the Journal of Community Service: In Economic, Business, and Islamic Finance, under the Creative Commons Attribution-NonCommercial License 4.0 International (CC BY-NC 4.0). This license allows others to share the work while attributing the authorship and initial publication in this journal. However, commercial use of the work is not permitted.
- Authors are permitted to make additional contractual arrangements for non-exclusive distribution of the published journal version. For example, they may submit the article to an institutional repository or publish it in a book, with acknowledgment of the initial publication in this journal.
- Authors are allowed and encouraged to post their work online before and during the submission process. This is considered to promote productive exchange and early and broader citation of published work (See the Influence of Open Access).
All articles in the Journal of Community Service: In Economic, Business, and Islamic Finance, are licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.