PELATIHAN DIGITAL MARKETING DI DESA WATUREJO KECAMATAN NGATANG KABUPATEN MALANG

Abstract

Digital marketing is a marketing activity for a product using social media connected to the internet. This service aims to increase the knowledge and skills of UMKM players in marketing their products so that sales can increase while making a profit. The method used in this service is service learning. The results of the service carried out by the service team show that several MSME actors are actively using social media as a product promotion tool. Mentoring is provided three times a week. With training material, namely content creation, an introduction to one of the graphic design applications, namely Canca, and an introduction to one of the video applications, namely Catcut. This training shows sufficient interest and enthusiasm from UMKM players in learning digital marketing quickly. This digital marketing training activity, so that all MSME players can practice business online, can be seen from the monitoring results of the service team in one of the social media groups created