The Influence of Hedonistic Lifestyle and Social Environment on the Consumption Behavior of UIN Students Using Shopee Paylater with Self-Control as a Moderating Variable

Abstract

This study aims to analyze the influence of a hedonistic lifestyle and social environment on students’ consumptive behavior in using Shopee PayLater, with self-control as a moderating variable. The research focuses on undergraduate students of UIN Datokarama Palu, class of 2021. A quantitative research design was employed, involving a total population of 1,210 students, from which 93 respondents were selected through purposive sampling. Data were collected using questionnaires and supported by secondary sources such as books, journals, theses, and reputable online publications. Data analysis was performed using SPSS version 23. The results show that the hedonistic lifestyle variable has a t-count of 5.409 > t-table 1.987 with a significance value of 0.000 < 0.05, indicating a significant effect on consumptive behavior; therefore, H1 is accepted. The social environment variable has a t-count of 5.012 > t-table 1.987 with a significance value of 0.000 < 0.05, indicating that it also significantly influences consumptive behavior; hence, H2 is accepted. Simultaneous testing yields an F-count of 63.362 > F-table 3.10 with a significance value of 0.000 < 0.05, showing that both variables jointly have a positive and significant impact on students’ consumptive behavior (H3 accepted). However, self-control does not moderate the relationship between hedonistic lifestyle and consumptive behavior (0.393 > 0.05), nor between social environment and consumptive behavior (0.911 > 0.05). Thus, H4 and H5 are rejected.