How is the digital maturity level of MSMEs in Sigi Regency analyzed using the Digital Capability Maturity Model (DCMM)?

Abstract

This study aims to analyze the digital maturity level of Micro, Small, and Medium Enterprises (MSMEs) in Kabobona Village, Sigi Regency, using the Digital Capability Maturity Model (DCMM) framework. A descriptive qualitative approach was employed to examine the implementation of digital marketing and the factors influencing digital transformation in rural areas. Data were collected through in-depth interviews, observations, and documentation involving MSME actors who actively use social media platforms such as Facebook and WhatsApp. The findings indicate that most MSMEs are at the Emerging and Established levels, primarily using social media as a promotional tool. However, their efforts are not yet integrated into a comprehensive digital strategy. Key enabling factors include ease of access, low cost, and community support, while the main barriers are limited infrastructure, low digital literacy, and inadequate human resource capacity. These findings underscore the relevance of the DCMM framework for mapping MSMEs’ digital readiness and highlight its applicability in Indonesia's rural economy. The study also emphasizes the importance of social capital, local innovation, and institutional support in accelerating digital maturity. The results are expected to serve as a foundation for policymakers and stakeholders in designing strategies to strengthen digital capacity and infrastructure, thereby promoting an inclusive and sustainable digital economic transformation.