Communication and Dakwah in Islamic Educational Institutions

Abstract

Communication and da'wah are play an important role in the success of Islamic education institutions. Communication is the process of delivering ideas that are horizontal, vertical or diagonal. Effective communication efforts can be carried out by fulfilling all elements of communication consisting of communicators, messages, channels, sources, and effects. In addition, it is necessary to take a persuasive approach and emotional closeness by increasing communication skills for da'wah. The form of effective communication at educational institutions is inter-professional-collaborative communications, associative-accommodative and interpersonal communication, this form of communication must be adapted to the shared of organizational culture.