Culinary Marketing of Warung Jazirah Arac in Palu City in an Islamic Economic Review

Abstract

The problem to be studied is Warung Jazirah Arab, a culinary stall commonly called ajib. It is a form of business managed by Turks and Arabs that provides services in the form of buying and selling by visitors. Usually visitors who come to eat at the place are charged according to the available menu, but the stall provides a menu that is in great demand among the public, namely kebabs and burgers Kebab.

The research method used is qualitative research, which is a type of research used to examine the condition of natural objects (as opposed to experiments) and this research is descriptive analysis with the aims to provide a complete picture of the characterisctics of a situation that is developing or taking place as an influence in producing legal products in accordance with the development of the times and places

The results showed that the culinary marketing of Warung Jazirah Arab is planning which includes planning product prices, product packaging, product market analysis, product competition, product sales, product promotion, products which include maintaining product quality and quantity, prices which include prices set based on market prices and promotions which include continuous and indirect promotions (Instagram, Facebook and Whatsapp).

The concept of marketing or culinary sales of Warung Jazirah Arab does not conflict with Islamic values or Islamic Economic law with the consideration of not having elements of gharar, tadlis, hoarding goods to increase prices, many vow to convince buyers, play with prices and sell illicit/haram goods.