The effectiveness of the Baitulmaal Imam Syafi'i strategy in attracting donors (Study on Bank Muamalat Central Sulawesi)

Abstract

This study aims to determine the effectiveness of the Baitulmaal Imam Syafi'i strategy in attracting donors using a qualitative descriptive approach, namely an analysis method using reference data in the form of both literature and related articles as well as describing what happened in the field by interviewing the Director of BMIS Central Sulawesi, Mr. Rustam. The Baitulmaal Imam Syafi'I (BMIS) strategy uses several schemes in fundrising & branding improvement to donors / representatives. Direct selling to Muhsinin through silaturahim and online greeting, Soft marketing, and Shopping Charity. The results of the study show BMIS Central Sulawesi is very effective in terms of direct selling and soft marketing programs by sending da’wah posters to the Muhsinin, as well as reporting on da’wah and humanitarian actions carried out by the BMIS team. Shopping Charity (Shopping While Almsgiving), which is an invitation to MSMEs to set aside a part of the business profits to be donated to those in need through Baitulmaal Donation boxes, both at the At Taqwa mosque, and in other locations that are considered potential. Volunteer, Muhsinin Club, in the form of a study group for donors who regularly give alms to Baitulmaal. From the conclusions obtained, it is recommended that the Baitulmaal Imam Syafi'i institution be able to improve services, share programs, and consolidate philanthropy strengthening with partners.